It's been a busy few weeks here at Tuckerman headquarters but that hasn't stopped us from having a little fun. In fact, we recently had the chance to chat with design guru Michael Bierut -- partner at the revered design firmPentagram -- and talk a little shop about brand identity and packaging design.
For those who spend any time in the world of design Michael needs no introduction. Pentagram has been creating high-profile logos and brand identities since 1972, and its client roster is a who's who of Fortune 500's and cutting-edge innovators. As one of the firms' 19 partners Michael has produced work for such varied groups asMIT Media Lab,The New York Times,The Robin Hood Foundation,Billboard,Saks Fifth Avenue, andVerizon. In short, even if you’re not plugged into the design world, you've undoubtedly seen his work.
In addition to his work at Pentagram, Michael is also involved in two projects that we’re particularly fond of. First, he recently published his new monograph“How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World”. As longtime fans, the book appeared under the Christmas tree for more than a few of Team Tuckerman’s friends this holiday season.
And second, he’s co-founder ofDesign Observer, one of our favorite websites that chronicles the world of design (pro tip: it has great podcasts for listening on the go). It’s a can’t miss if you are interested in design and design-thinking.
Lastly, and perhaps most importantly to Tuckerman, we also think he looks fantastic in our Kelly Check.
Noted for often wearing a tie to work, Michaelrecently told the Wall Street Journal:
“I didn’t claw my way all the way from Ohio just to dress like a farmer. I’ve often thought that shirts are wallpaper and ties are posters…”
Amen, Michael. Amen.